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Sunday, February 08, 2009

What's really a deal at Kroger this week?

Now I'm going to assure you that I'm the biggest price nerd you know.

I opened the Sunday newspaper this morning to find Kroger's weekly ad, featuring a "Case Sale!"

I thought it could be promising. We are conditioned to think that if we buy in bulk, we are getting a great price.

Here are some examples of the Kroger Case Sale and my comments:

Kroger Canned Vegetables. Case of 24: $13.20.
The little red graphic star reads "Wow! Just .55 cents ea."

I know this isn't the lowest price. At least a couple times per year, Kroger puts their brand of canned vegetables on sale for .50 cents each. You can make that into your case sale when they go to that lower price. Help yourself to the cardboard "flat" on the vegetables shelf, and create your own mix of canned veggies then. 24 cans would be $12, or you could just buy 12 cans for $6.

Kroger Chunky Soup
Case of 12, $15.48
Advertising text reads: "Wow! Just $1.29 ea"

Again, the Kroger soups is another item that goes on a deeper sale. I've seen this on sale at Kroger for $1.00 each.

Kroger Cheese
Case of 12 for $18

This is one deal I might consider and freeze it up. By getting 12, the price each is $1.50.
Usually, the lowest price Kroger has on their cheese is 3 for $5 ($1.66).
Choose from selected varieties, bars or shredded cheese, 8 ounce sizes.

Pillsbury Cake Mix
Case of 12, $10.68
Advertising text reads: "Wow! Just .89 cents ea"

My eyes got wide on this one. This is not a deal, and I'll tell you how to get a deal.
Pillsbury, Duncan Hines, etc regularly compete with each other. Very often, a store will have the cake mixes on sale for .88 cents each (remember their .88 cent sales?!?) or even a dollar each. There are very often .50 cents off coupons, which double to make the item free - or almost free, if you have a smaller value coupon.

Last week, on Publix's Buy One Get One Free sale, I was able to get a package of Pillsbury Cake Mix for only .05 cents (FIVE CENTS PEOPLE!!!) because I only bought one at half price, then used a coupon that doubled.

So if you are a professional cake baker, maybe the Kroger Case Deal would be a good deal by making it easy for you to buy a lot. But for the average consumer, this is not a deal.

  • Boneless Skinless Chicken Breast (Thin sliced or Tenders, Perdue) on a buy one get one free sale.
  • Also Ready Pac Garden Salad (bagged) .99 cents
  • Tyson selected varieties are .25 cents off.
  • Pork Chops, $1.99 per pound.
Sale runs Sunday February 8th through Saturday, February 14, 2009.


Kroger really needs to try harder to present some real bargains to consumers.


Save money by buying ahead (stockpiling)