From first glance, you can't tell what the store is. Get a little closer and you can see fashion accessories through the window. The entire store is organized based on color palette and patterns.
For instance, in one area, you will find a display of everything with different animal prints. Purples are in one display, and reds are in another.
|Charming Charlie's features kiosks sorted by colors & themes|
I found necklaces that were comparable to other store's necklaces that were quite a deal. For instance, similar jewelry that Coldwater Creek sells for $45 and up in their nearby store sells for $14.98 at Charming Charlie.
Charming Charlie only has 4 stores (the last time I checked). Currently, you cannot shop online from Charming Charlie, but they do have a website at http://charmingcharlie.com
When you visit the Avenue at Webb Gin, Charming Charlie is on the end of the shopping strip, near Claire's. Perhaps the easiest way to spot it is to look for the store with all the bored boyfriends and husbands waiting outside.
Luckily, there is a park bench right there. I like pretty stuff (almost) as much as other women, but I tend to be sensitive to dyes and chemicals in stores, so I stay outside why my daughter shops in there!